MISSION OF THE MARKETING PROGRAM

The mission of the Marketing program is to provide students with an understanding of the basic structures and processes of marketing and assist them in developing the ability to analyze and deal with marketing problems and opportunities.  The program prepares students for careers in marketing and provides them the opportunity to pursue graduate studies.  The Marketing program is intended to provide the students with necessary skills for performance of assigned duties in the fields of:

1. Marketing Management
2. Marketing Research
3. Industrial Sales
4. Retail Management

The objectives of the program are as follows:

1. To provide the knowledge and skills necessary for the application of marketing technology within an organization
2. To aid the students in the development of marketing skills in order to facilitate the creation of successful marketing policies within a firm
3. To enhance student abilities to conduct research, analyze data and report results through utilization of the latest marketing information and techniques
4. To aid the student in the development of creative solutions to marketing problems within a business organization through the preparation of a professional report based on the practical application of marketing knowledge and field research

Graduation Requirements

This degree program requires at least 122 semester hours for completion.

Checksheet for: Marketing (PDF)